Tredegar needed a softer more relatable story that touched people on a personal level, but still needed to feature the technology driven solutions they provide as well as their global manufacturing capabilities.  It was important that image choices and color usage establish a visual vocabulary with international flair, on point with their global client base.  More rounded typography, dark grays instead of heavy blacks and just the right balance of color helped us hit the mark.  A potential client’s lack of proximity to your manufacturing facilities will create insurmountable turnaround time and shipping cost deal breakers in this industry.  A clear nod confirming Tredegar’s global manufacturing locations was woven elegantly into the new visual cues without the usual location pins on a globe.